How to Begin a Sales Call

A sales call with a prospective client is a lot like being on stage. In part because when you have your first meeting with a prospective client, that means that an individual has given you the commitment of their most valuable resource, their time. And so much like a theatrical performance, in that meeting, you have their full and undivided attention. And consequently, everything matters, from your appearance to your mannerisms, to your professionalism. The second reason is this: If you want to have a more productive meeting, you have to focus on a strong opening. And a good start to a meeting is like an…